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Dracco buys 50 per cent share in The In Thing.

Toy manufacturer Dracco specialises in pocket money products, working with toy distributors throughout Europe and globally.

Paul Jackson, managing director here at The In Thing commented: "These are exciting times for the company and myself, and we are looking forward to this new strategic partnership. Dracco’s phenomenal strength in manufacturing innovative, competitively priced pocket money toys suits perfectly not only the current economic climate but also our current business model."

“Dracco’s acquisition will result in a far greater range of pocket money products as well as an increased TV/marketing spend plus investment to increase our senior sales team,” he added.

Our current team will remain in its Lancashire location which is set to include a large increase in warehouse facilities to accommodate the predicted rise in pocket money ranges. Lyndsey Sample retains her position as sales director, although a new FOB/senior national accounts position is being created to specifically handle selected toy lines from Dracco.

Lyndsey commented: "This new partnership will increase our capability to introduce innovative pocket money products to the UK market, backed by substantial TV/marketing campaigns and will benefit all of our customers, from our smallest independents right through to our largest FOB accounts."

Added: 1st March 2011 08:21 by Kieran Malachy Murphy

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